New marketing for an old reliable.
Teknon, a 30-year old technologies and electrical contractor has been so successful at business, that the company has never really done any marketing. All of their business has been through good old fashioned referrals and face-to-face prospecting.
In 2013-2014, they made the decision to broaden their reach by developing marketing materials to target more prospects. They started out by requesting two brochures to hand and email to prospects and then followed that by working with Marisa Rodriguez on the development of positioning and messaging strategy and an 18-month marketing plan.