Take your business to the next level thoughtfully, strategically and creatively.
Be as strategic with your marketing efforts as you are running your business with a data-driven approach to marketing strategy.
I’ll work with you to ask the important questions, then evaluate, assess and recommend a laser-sharp Positioning and Messaging Strategy that differentiates you in the marketplace and forms the foundation of your future sales and marketing decisions.
Positioning and Messaging Strategy is based on looking for the accurate and honest answers to the following questions:
- Who are you? Who do you serve and where do you want to go?
- What is your competition up to?
- What are the current trends in the marketplace and how does this affect your current sales outlook?
- What exactly do your customers think about your products and services?
Once Positioning and Messaging are determined, the right brain kicks into high gear with the development of a creative marketing plan, which includes marketing tactics that are tailored to meet your business goals and reach your target audience.